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MERCY GRACE M. VENTURA

Head of Office

Mandate

To encourage, promote, and develop tourism as a major socio-economic activity, generating local employment and foreign exchange, spreading the benefits of tourism broadly, and ensuring the safe, convenient, and enjoyable stay of both foreign and local tourists with the support of both private and public sectors.

Vision

“To develop Paombong as one of the desirable tourist destination renowned for its sustainable tourism, rich cultural experiences, and commitment in promoting a viable economy through the integration of local industries while actively preserving the natural environment and cultural heritage.”

Mission

“To deliver our tourism mandate with excellence towards a tourism industry that is sustainable, innovative, inclusive, and globally competitive in the promotion of Paombong heritage and the development of its arts and culture; securing equal opportunity and inclusive tourism development through strong tourism stakeholders collaboration and partnership – leading Paombong as one of the desirable tourist destination.”

Objectives of the Tourism Office of Paombong

1. Promote and Develop Tourism
   Encourage and promote tourism as a key socio-economic activity that generates local employment, foreign exchange, and income opportunities for the community.
2. Ensure Sustainable Tourism Practices
   Implement tourism programs and policies that preserve natural resources, cultural heritage, and local traditions while fostering a viable and long-term tourism economy.
3. Enhance Tourist Experience
   Assure the safety, convenience, and enjoyment of both foreign and local tourists by improving facilities, accessibility, and services across all tourism sites.
4. Integrate Local Industries and Community Participation
   Develop tourism initiatives that support local industries, entrepreneurs, and communities, ensuring that the benefits of tourism reach a broader segment of the population.
5. Foster Partnerships and Stakeholder Collaboration
   Build strong public-private partnerships and collaborations with local stakeholders to effectively promote Paombong as a globally competitive tourist destination.
6. Promote Cultural Heritage and Arts
   Showcase and preserve Paombong’s cultural, historical, and artistic assets, promoting them as a distinctive feature of the town’s tourism offerings.
7. Support Inclusive and Innovative Tourism
   Encourage inclusive, innovative, and globally competitive tourism programs that ensure equal opportunities for all sectors and foster creative tourism solutions.

PROGRAMS AND SERVICES

1. Tourism Promotion and Marketing
   • Conduct marketing campaigns to promote Paombong as a premier tourist destination locally and internationally.
   • Develop digital platforms, brochures, and tourism guides showcasing attractions, festivals, and cultural experiences.
2. Cultural and Heritage Preservation
   • Implement programs to document, protect, and promote cultural and historical sites.
   • Support local artists, cultural performers, and artisans through exhibitions, workshops, and performances.
   •  Organize heritage tours, festivals, and events highlighting Paombong’s history and traditions.
   • Conduct the annual Hari at Reyna ng Paombong pageant to celebrate local culture, arts, and community pride.
   • Establish and facilitate the Local Tourism Council (LTC) and the Local Council for Culture and the Arts (LCCA) to coordinate, plan, and implement tourism, cultural, and arts programs in the municipality
   • Provide assistance to film industries and creative sectors for location scouting, permits, and production support to promote Paombong as a creative destination.
3. Tourism Infrastructure and Visitor Services
   • Ensure safe, accessible, and convenient facilities for tourists, including signage, rest areas, and information centers.
   • Establish tourist assistance services, including guides, maps, and emergency support.
4. Stakeholder Engagement and Partnerships
   • Build partnerships with local businesses, NGOs, and national tourism agencies to promote tourism activities.
   • Conduct capacity-building programs for tourism stakeholders to strengthen collaborative efforts.
   • Facilitate investment and business opportunities in tourism-related enterprises.
5. Research, Planning, and Monitoring
   • Collect and analyze tourism data to guide policy-making and program development.
   • Monitor visitor satisfaction, site conditions, and tourism impact to improve services.
   • Develop strategic tourism plans aligned with sustainable development and local economic growth

ACCOMMODATION ESTABLISHMENT INVENTORY DATA SHEET FOR LGUS